Pinterest has recently been lauded as a terrific method of boosting traffic and online marketing for small biz, but the social media platform has also made a number of changes. For some marketers, the drastic shifts in how the platform works have been enough to dissuade them. If you want to know whether or not you should stay with Pinterest, then you’ll need to take a closer look at how the changes made will affect your company.
Automated Posting Could Be Rejected
Pinterest has changed the way they are accepting posting. It’s very popular to use a pin scheduling software to save time, but when you use something like BoardBooster to arrange your pins and automatically post them, you could end up being marked as a spammer. Fortunately, Tailwind is approved by Pinterest, so if you want to keep things on the up and up, this is the option to use. It’s also a good idea to do some manual pinning from time to time, just to ensure things are legit. This can end up taking a lot of time, so you may want to hire a VA or Pinterest specialist to handle that side of things for you.
Interaction is Key
Pinterest is leaning toward making the site even more interactive and responsive than it already is. This means business owners need to focus on pinning regularly and sharing other people’s pins, as well. Again, this may require hiring help if you don’t have the time or interest in doing all this manual work.