Email Marketing Tricks to Boost Click-throughs

All the email marketing in the world won’t do you much good if no one ever clicks through the links in the email. It can get discouraging to see hundreds of emails opened, but a pathetically low click-through rate. It doesn’t have to be that way, though. It just requires a little bit of motivation.

  1. Keep it short. Shorter emails tend to get more click-throughs. If you have too much copy, it’s more likely the reader will click away or delete the email rather than clicking the links. This is particularly true if your links are at the bottom of your email.
  2. Share the best first. Since it’s possible your readers will only read the first part of the email, put the best writing first. If you have big news to share, this is a good spot to put it. Adding the most important information first ensures it will be read. Don’t forget to include a link in that section.
  3. Split your lists. Email segmentation is key to providing your subscribers with the most relevant content. However, it has another benefit. When you offer highly personalized and targeted content in your emails, you’ll see a much higher click-through rate.
  4. Mention previous purchases. By segmenting your email lists, you can easily personalize the emails. For example, if you have a list that has only customers who have purchased a specific product from you, go ahead and mention
  5. it. You might let them know that you have an upgrade to the product, or something that will go well with it.
  6. Add a social media button. Everyone is on social media these days, so when you include social media buttons in your emails, it can drastically increase your clicks. In fact, some sources report up to 30{5798771683919dc08e11183da03171b2bf993a57ee876e73bb4134abe1bc4f9c} increases in click-throughs.
  7. Alternatively, offer several links. This goes opposite the previous tip, but it can also be effective, from time to time, to provide a list of links. A good example of this would be when you are showcasing the top blog posts from the past month. Offer your readers a few links to your top posts and let them choose which to select.
  8. Optimize for all screens. Your emails may be read on a variety of screens, but mobile is one of the most common options. Make sure your emails show up nicely on a mobile screen, as well as other screens. Subscribers will tend to click away if they can’t easily read what you’ve sent.
  9. Add a ‘view in browser’ option. If your email doesn’t show up correctly, you should make it possible to click on the link to see it in their browser. This will usually resolve any viewing issues that may come from the email client. It can also encourage click-throughs.
  10. Add a postscript. A P.S. section on your email will encourage readers to click on any link in it. That extra little note feels more personal than the rest of the email and can really appeal to the reader. This is particularly true if you’ve included a call to action or made it sound urgent that they click.

Email marketing is part of every business and there are always ways to improve it. The process is an ongoing one, so try implementing a few of these tricks at a time and see how they affect your click-through rates. Take the ones that work best with your audience and make them a regular part of your marketing campaigns. Looking for an email service provider to house your growing lists and email automations? Check out  preferred ESP, AWeber.

Get started with what to write and a free PDF that includes fill-in-the-blank email templates to make getting started even easier.



I still find slamming your ad at a few places are the best way to expose your ads. The old school said. Open ten to twelve traffic exchanges in your browser and start clicking. The question is, how many will see your ad on every traffic exchange? I’m afraid you will spread out your promotion too thin.

I really slammed my ad at TrafficAdbar yesterday. 1000 hits. The result was about  new leads. And 4 (14 total) signups at My Traffic Coop.
I’m very confident that the idea to focus on very few traffic exchanges at the time will get you the best result. Anyone with a second opinion?

The three programs I still focus on this week are:

Online Sales Pro – The complete funnel and solution for any of your businesses.
Easy1Up – Get educated and earn money at the same time.
My Traffic Coop – Traffic to your business. 14 members. Still testing

Aweber  – My autoresponder for the important list building.
Do you find Aweber expensive? How about the ability to deliver your email if you compare to the autoresponder you use today?

Disclaimer: My results are not typical:
This proof of earnings is not a guarantee that you would earn the same,
but it is possible to earn this much or more with an equal or greater strategy and work ethic.

Lars Deshayes


I am going have a quick look at Lead Lightning a program developed by Neil Guess. I will give you my perspective on whether this product is worth the advertised price of $7 one time fee, enjoy my Lead Lightning Review.


Lead Lightning sells Internet Marketing training designed to generate automated leads. If you have heard the term leads this is another word for traffic. There are a multitude of lead generating programs selling their wares to prospective buyers.  Lead Lightning in my opinion is what is referred to as a Multi level marketing program (MLM). Programs like Lead Lightning get you to buy in so that you can then turn around and promote Lead Lightning, in other words it is a recruitment based program.

lead lightning leadsWHO IS A GOOD  FIT FOR LEAD LIGHTNING?

I will say that people new to the online money making game are prime targets for recruitment do to the fact they lack the knowledge on how generating income online really works and may be under the misconception that getting traffic or leads relates to sales which is really only half the online money making equation.

All traffic isn’t made equal and most newcomers to Internet marketing don’t understand this principle, If your traffic isn’t targeted or at the right point in the buying cycle traffic is just traffic which in most cases won’t equate to sales. An example of this is if I were to sell keyword tools and the traffic that was being directed my way were actually looking for autoresponders,  what realistic chance do I have of selling them a keyword tool when they are actually looking for something else, this is an unfortunate practice that many lead generating products offer.  People get coerced into buying lists or traffic that in many cases are not relevant to their product they are promoting, but you get traffic so the seller’s obligation is fulfilled, traffic as advertised.


Once inside Lead Lightning you get the opportunity to sell Lead Lightning to prospective buyers. The bulk of your Lead Lightning training revolves around the selling techniques used to sell the Lead Lightning System making this program an MLM program in my view,  the success of the program appears to be heavily linked to recruitment. There is not a lot of value that I can see for your $7,  that  low fee is there to get you through the door which puts you in line for more upsell offers down the line that are hard to refuse,  no one wants to pass up commissions and that’s what you will have to do if you pass up on these upsell offers. One thing leads to another, no pun intended,  and the next thing you know you are in deep with a bill greatly exceeding your $7 investment.


Yes,  technically you could make some money with this program under the regular $7 membership but it’s minimal in comparison to the systems subsequent offers.  I feel in the end the risk of losing money has to be a consideration when you buy into in the Lead Lightning program given the fact that $7 will not be the only money you spend in this program.


Starter membership: This is the $7 membership that got you through the door, you will receive $6 for anyone that signs up under you.

Silver Membership: This is a $29.97 monthly membership that will earn you commissions of $15 a month for any recruit that pays the monthly $29.97  fee.

Gold Membership: $53.97 is the monthly membership which allows you to receive a recurring monthly commission of $20 as long as the recruit purchases this package and stays enrolled.

Diamond Membership: This is a one time payment option on top of one of the previous membership options. You will receive a one time commission of $100 on the sale of this membership.

Platinum Membership: This is a one time payment option that will cost you $497, your commission from a sale of this membership is a one time commission of $400

As you can start to see this program will end up costing you a lot more than $7. The Lead Lightning program operates on a “lottery ticket” mentality, you can’t win unless you buy!   Do you think you have the self discipline to pass up your commissions to one of your recruits?  If someone signs up under you and buys a Gold membership for example which you haven’t bought you get zip,  you do the work and your recruit gets the commission, you will have to make that decision at one time or another!


Lead Lightning is obviously not a scam, it does offer something for your money, not much but something. Lead Lightning is a sales funnel for a more expensive offer,  I really don’t see the point in paying $7 just to find out that you need to spend more!


Failing is a GOOD Thing!

You Must Fail in Order to Succeed

I wanted to address something our users sometimes ask about. Many people are having enormous success with Online Sales Pro, getting crazy amounts of leads and enrolling people. But some are saying they are generating lots of leads but not enough enrollments.

Everyone wants to talk about success. But let’s talk about failure, and why it’s a good thing.

Are you failing right now? Congratulations, you’re on the road to success. Because success without failure has another name. It’s called LUCK.  And I don’t know about you but I don’t want to run my businesses based on luck.

This is what most people don’t understand. Failure is part of the equation. Failure is part of success. You cannot succeed without first failing. Unless of course, you stumble upon luck. So if you’re building a business, be prepared to fail. Fail often, fail hard. Get all that failure out of the way. The sooner you fail, the sooner you succeed.  Failure is like quantum physics. One of the most amazing things about quantum physics is that when you get to the smallest known particles that make up the universe, you cannot measure them without impacting the very thing you are measuring. For instance, you cannot measure where an electron is because as soon as you try, you will impact where that electron is. Quantum physics is built in to the fabric of the universe. (Yuuup! We know all sorts of stuff here. We educate ourselves always…)

Some things are just like that. You can’t measure the precise location of an electron; it’s just a law of physics. You cannot have light without dark; it’s a law of the universe. And you cannot have success without failure. They are tied together just like electrons in an atom. It’s all part of the same thing. You want to create light with that flashlight? You’ll have to do it in the dark, or else you can’t see the light beam. You want to lose weight? You know how to do it – diet and exercise – it’s not a mystery. You want to succeed? Failure is going to be built in.

You see, failure is not just something that happens when you don’t succeed…it is PART OF success.  Ask any pro athlete, any successful entrepreneur, any world-class performer. They have all tasted failure, and lots of it, on their path to success.

So learn to embrace failure. It’s how we learn what works. To succeed at whatever it is you want to do, you MUST know what does not work. Failure isn’t a bad thing at all. It’s a good thing. If you knew how to succeed at your venture, you could just go execute. Success would be as easy as following a recipe. And you can do that, to some degree, by following the

steps that others have used to succeed. Can you and should you emulate others who have succeeded? Yes, that’s great – a roadmap will help you. But everyone is different. Your circumstances are different than that leader you’re following. So use that roadmap as a guide, but start checking things off the list that don’t work for you. Keep doing that and you know what you will find? That list will grow and grow and grow. But eventually it will slow down. When that happens, when you have accumulated a long list of what doesn’t work, you will naturally begin on a new list – a list of what DOES work. You will eventually start failing to fail. And your success begins. So if you want to succeed, start failing. Count your failures. Laugh at your failures. They are just mileposts on the road to success. It need not be a long journey. But everyone goes down this road.

Run your business by my 7 Secrets of Failure:

1. Failure isn’t bad – it’s good. Expect it, laugh at it, move on.
2. Success without failure is just called luck.
3. Failure means you tried, and trying is 100x more valuable than stagnation.
4. The sooner you fail, the sooner you learn what works.
5. If you spend all your time figuring out how to avoid failure, you will never have time to succeed.
6. Emulate others but personalize the roadmap for yourself.
7. Success happens when you’re done failing, so you better get started.

Online Sales Pro can help you on this journey. Let’s accelerate down that road and watch the mileposts fly by. Start talking to people about the opportunity. The more the better, which is what OSP does for you.

Learn how to explain the opportunity. Learn what works for YOU. Talk to more people. Refine your skills. Shift gears, keep those mileposts going by. Learn where to post. Learn where you get the highest quality leads by trying different things. Fail, adjust, fail again, repeat. Make that list.

Online Sales Pro is a tool – it’s the vehicle on this road to success. We put you in the driver seat of this sports car, and it’s big-time powerful. You wouldn’t rev the engine with a smile on your face, point down that road, and get out of the car to give up if you stall it 500 feet down the road, would you? So let’s make you into a race car driver. Hop in the car. Rev that engine, because you have a destination. You might get the hang of it right away. Or you might need a little time. But you’ll get there.

And along the way, you will have failures. Congrats on those failures! You are ON YOUR WAY!


Which Social Media Sites Are Worth Your Advertising Dollars?

3 Things That Hold People Back From Online Success

Starting something new is always a bit nerve-racking, especially when it involves making money.

Starting an online business can be an amazing adventure, but it can also come with some unexpected bumps in the road. You won’t get everything right when you’re first launching your business, but that’s ok as long as you have a plan in mind and know what it is you are trying to accomplish to achieve online success. Did you come up with your own product that you’re selling on an ecommerce site? Do you want to be an affiliate marketer? Are you selling your own digital products, like an e-course or coaching services?

No matter what it is you are trying to do to accomplish online, you must be aware of these 3 things that hold people back from achieving online success. If you can avoid these 3 common pitfalls, you will reach your goals and achieve the success you desire.

#1: I’m Afraid to Fail

News flash: everyone on the planet is at least slightly afraid of failure, especially those who are seeking online success. It’s part of human nature to be afraid of taking risks and falling flat on your face, but if you want to truly be a successful online entrepreneur you will have to endure failure. You need to admit to yourself out loud that becoming an online entrepreneur will come with setbacks and failures. You have to admit this to yourself before you take one step forward, because otherwise you will lose courage as the journey gets increasingly difficult. It’s not a question of if you will fail, but when. As long as you know what you’re aiming for failure shouldn’t scare you.

#2: I’m not an Expert 

The idea that you need a few fancy letters after your name to make money online is a very outdated concept. Yes, to practice medicine you do need to be a doctor—same thing goes for lawyers. But becoming an expert typically does not require you to be certified in anything other than your own life experience. If you are amazing at helping people save and invest their money, then you can make a great living teaching people online. Same thing goes for fitness. You don’t have to be a business expert to sell products online either. If you have experience in a specific area and you know how to get results for yourself and others, that’s all the expertise you need. Don’t let a few credentials keep you from living out your online business dream.

#3: I Have Things to Figure out

All of us have things to figure out. Do you think Steve Jobs knew every thing there is to no about computers and software before he started Apple? Do you think Mark Cuban knew everything about live streaming before he started his internet company, and later sold it to Yahoo for billions of dollars? If you are waiting for all the stars to align and say you’re ready to launch an online business, you will be waiting forever. None of us are ready to take the next step—not really. What you need to do is have faith that with hard work, you’ll be able to learn what you need to learn to be successful. But what you need to do right now is just take the leap. There will never be a perfect time to start your online business—that perfect time is right now.

Content Marketing Strategies That Lead Straight to Success

Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to develop a strategy that will keep your business in the forefront of everyone’s minds.

Planning Your Content Strategy

Before you start producing content, you’ll want to have a plan in place. What do you hope to accomplish with your content? What type of content works best for that purpose?

Content comes in many shapes and forms, ranging from text and photos to videos and audio. Certain topics are better suited to one or another form of content, so select the one that works best for you.

It doesn’t matter what type of content you select (and it’s fine to have more than one format), make sure it’s amazing. The best content will stand out from the competition, so strive to be the best. Look at what everyone else is doing and take yours up a notch.

You will also need to consider where your content will be featured. Will you post it on your own site? On a third party site? Social media? There are plenty of options available, so there’s no need to limit yourself.

Keep It Fresh

Creating great content isn’t enough to keep you ranking high. If you write one great article and never do another one, or post a video once every six months, it won’t do you any good. Fresh content is a must. This doesn’t necessarily mean you need to post on a daily basis, but setting up a publishing schedule can help you stay on track.

Fresh content doesn’t even have to be brand new. You can repurpose previous content and turn it into something unique. A blog post, for example, can be used to create a video or vice versa. Snippets from posts or articles can be posted on social media, or you can turn an article into a slideshow or gallery. The possibilities are endless and it’s often easier to repurpose content than come up with something brand new each time.

Make It Click

Engaging the emotions is a sure-fire way to get visitors invested in your content. There’s a good reason funny videos get passed around, as do those tear jerker ones. People tend to share things that make them feel something . . . so do your best to activate an emotion. Remember to end it on a positive note, however. While a sad video can really capture someone’s attention, it can also leave them feeling depressed and you really don’t want them to associate that with your company.

Activate Their Curiosity

Take a look at Instagram’s top hitters and you’ll see that they offer plenty of visually interesting images that make you want to know more. Get people to ask what the story is behind the image and they’ll click through to learn more. This works on many different platforms, with a broad range of formats. The trick is to make people curious enough to click through.

You can spark curiosity with a question, an outrageous statement or statistics that will get readers to click through to read more, watch a video, etc.

Tell a Story

Once you have people through to your main content, what are you going to tell them? Storytelling is a powerful digital marketing strategy that every company can use. Whether you post videos, photos or text, tell a story.

Stories are memorable. If you think back to a favorite childhood book, you probably still remember the storyline. Try to remember the first chapter of your grade 10 math book and you probably have trouble. Stories are what capture our minds and stick with us, which is exactly what you want your content to do.

Plan out your content marketing strategy and make it happen. Your business will benefit, as more and more customers learn about you through that content. Whether you write on your own blog, hire a ghostwriter, or simply work with social media, your company’s story is a key part of connecting with your clients.

How to Make Your Entrepreneurial Journey a Success

Every entrepreneur, no matter what type of business they are running, will run into enormous obstacles as they travel their own path to success. For some it may be difficult to leave the comfort and stability of their 9-to-5 job, for others it may be difficult to scale their business up and take it to the next level, because they are too afraid of the consequences.

No matter what situation you are currently facing in your entrepreneurial journey, there will be a moment for you when it all comes together: in that moment you will have to decide if you truly want to stay the course and keep moving toward your goals, or if you will choose the easier, more comfortable road.

Whether you are just beginning your entrepreneurial journey or you have years of experience and are looking to take that next step, you will have your moment. Here’s 3 things you can do to ensure that when your moment comes, you will be ready to seize it and alter the course of your life for the better.

#1: Grow Into Your Business

As much as you’d like to think that you can jump headfirst into online business and make millions of dollars, the reality is that it’s not THAT simple. Yes, with proper mentoring, instruction and effort, you can make a lot of money online and live the life of your dreams. But there are very few overnight successes in the world of online business—the ones that experience the most success are the people that continue, through trial and error, to grow their businesses over time. If you can do this you will be ready to take your business up a notch when your moment arrives.

#2: Failure is a Prerequisite to Success

Every person that has experienced success in online business has failed hundreds, if not thousands of times. No one wakes up to an online fortune—it takes months of tedious planning and sometimes years of persistence to make a six-figure income online. However, it is totally possible. If you really want to learn how to transform your business and your life, then take risks early on in your business. Even though you’ll surely fail some of the time, it will lead you to greater success down the road.

#3: Take Periodic Breaks From Your Business

Even though you may love working on your online business 24 hours a day, 7 days a week, if you truly want to be ready for your moment, you have to take periodic breaks. It’s not healthy to “go”, “go”, “go”, all the time. Wen you take a break it allows your mind to reset and it will help you come back with even greater focus on your goals. You might think it counterproductive to take some time off from your business, but it’s actually the best thing you can do.

What suggestions do you have for preparing for your ‘moment’ as an online entrepreneur?