Trident Crypto Fund – Trident Coin Scam? [Review]


Is the Trident Crypto Fund legit or just another ponzi scheme scam?

I’ve been taking a closer look at the Trident Crypto Fund (Trident Coin) which is currently still in it’s pre-launch phase to see whether it’s actually a legitimate thing to invest in.

Over the past few months many programs just like this have come and gone, so is this just another scam? My full review is down below.

Before I start…

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Trident Crypto Fund Review

The Trident Crypto Fund is a new website that has launched in the cryptocurrency space. There is actually a coin launching called the Trident Coin and the website “tridentcryptofund” actually claims that you can invest and they will operate a crypto index fund which will basically invest your money across the top cryptocurrency coins just as a normal index fund would for the stock market.

This particular opportunity caught my eye since I saw people recommending the pre-launch and pushing people to join much like an MLM company. To me this doesn’t really look like your typical cryptocurrency coin ICO but instead it looks like a MLM pre-launch. We have seen this kind of thing happen with other opportunities that seem to have collapsed over the last few months like USI Tech and BitConnect X.

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Those are not good things to be compared to, so how do we know if Trident Coin (Trident Crypto Fund) is actually legit, or whether it’s just another ponzi scheme scam destined to collapse?

All we can do is look at the information available to us. At the moment we are in pre-launch so it’s hard to make an overall judgement but we can look at the information that has been given to us to understand exactly what is on offer here, and whether there is some specific reason that many people are promoting this. I suspect that there’s a lucrative referral program in place and that is why so many people (such as internet marketers) are pushing this new coin.

How Does Trident Crypto Fund Work?

The Trident Crypto Fund website states that we’re living in a blockchain revolution and cryptocurrencies are the first tangible expression. The website goes on to state how the market cap of crypto hit $800 billion in January 2018. This is accurate data as I do remember seeing this figure on a popular cryptocurrency website when checking my own portfolio. However since then the market has dropped down to less than $300 billion. There has been a major market correction, so the Trident Crypto Fund isn’t really talking about that, they are just talking about how things have been going up and up and will only continue this way apparently.

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It goes on to talk about how the technology is improving and more efficient methods are coming to the foreground. I certainly can’t argue with any of this information because I believe in blockchain technology myself and I am certain that in the future we will see real world use cases for blockchain.

The website goes on to talk about how whilst Bitcoin is still the top cryptocurrency coin there are other alternative cryptocurrencies you can invest in and what the Trident Crypto Fund has done by creating their Trident Coin is to basically put together an index fund which invested in the top 10 cryptocurrency coins.

It’s similar to an index in the stock market such as the S&P 500 index but it’s for cryptocurrency. They take the 10 cryptocurrencies with the largest market cap and they assign weight to them and then use the weight to combine prices into an index.

What’s The Point Of Trident Crypto Fund?

Investing in multiple cryptocurrencies can be a pain. Many of these cryptocurrencies are actually on different exchanges. You can’t just go to one website and buy every single cryptocurrency. You actually need to sign up individually to multiple exchanges where you can buy the cryptocurrency that you actually want. If you wanted to invest in the top 10 cryptocurrencies by market cap you would likely need to sign up to probably 4-5 different exchanges.

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That means signing up, actually learning how the platform works and also verifying your accounts which can take days or even weeks sometimes.

It’s not necessarily a negative thing, after all I have multiple exchange accounts so that I can freely invest in cryptocurrencies however the goal of the Trident Crypto Fund is actually to make it incredibly easy by just investing in their fund / Trident Coin which will already do the job. This is why they designed their index fund.

To be honest I like the idea behind this, it makes it easy to invest in cryptocurrencies. What I’m wary of is whether this is actually a legitimate operation though.

Bold claims from Trident Coin

Is Trident Crypto Fund / Trident Coin A Scam?

There are a few warning signs when it comes to the Trident Crypto Fund / Trident Coin. Let me list them below:

  • Parts of their website aren’t finished
  • Website claims you can get “daily profit”
  • Research every 6 months to select 2 currencies
  • Referral program looks like MLM
trident crypto fund website
Trident Crypto Fund website isn’t finished

When I was looking at their website to learn more about what they have to offer I noticed that parts of it weren’t even finished. Perhaps this is an honest mistake but it doesn’t exactly paint a picture of confidence. When you are launching a financial fund surely you would take the time to actually make sure your website is finished.

Next up the thing the huge warning sign I can see is that the website claims you can make a daily profit. If you’ve looked at cryptocurrency over the past few weeks you’d see that it’s been going down and down every single day. In a bear market like this how is the index fund going to make a daily profit? Sure it’s easy to make a daily profit in a bull market like what we had towards the end of 2017 when everything was going up but guaranteeing a daily profit is just risky and sounds like a ponzi scheme.

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For example other programs that offered these kind of returns have been proven as ponzi schemes and even shut down. I’m talking about the likes of BitConnect which was one of the biggest coins just a few months ago worth $100’s per coin and now is worth barely anything. Also USI Tech which never even launched it’s Tech Coin but was growing like crazy and then go shut down. I think they re-launched but they are nothing compared to what they were during 2017.

Other scam coins have launched too like Falcon Coin and Profitable Morrows but where are they now? It’s scam coins like this and the similarities that Trident Coin has which make me really question whether this is actually a legitimate operation or another scam.

Trident Coin / Crypto Fund Conclusion

After taking a closer look at the Trident Coin and the Trident Crypto Fund on offer it is certainly not something I would want to recommend or invest in. For the sake of those who are already involved I sincerely hope that they prove me wrong and it is a legitimate operation but I wouldn’t want to take the risk personally. I’ve seen too much destruction happen with programs like this and people literally losing their life savings.

I would not want to be part of something like this where people can quite literally have their lives ruined if it does turn out to be a ponzi scheme.

If you do plan on investing all I can say is that you should be prepared to lose every pennyyou put in.

Rather than take that risk, you should check out “my no.1 recommendation” below and see how to build a real online income.

Before you leave

If you’re tired of scams and want a real solution for making money online check out my no.1 recommendation.

Go here to see my no.1 recommendation for making money online


Anybody Can Become an Entrepreneur

It really just takes a little inspiration and motivation. It’s a pretty big word and it is more or less just recently being used much so it is still ‘scary’ to people. Many regular people would not think of themselves in this category. Even with college they probably just feel their lot is 9 to 5 and hopefully that is the yellow-brick road up the corporate ladder someday.

However again, anybody, college or not could become an entrepreneur just doing something on their own. Although maybe somewhat limited in perspective, as we can’t know everybody, it seems you hear more wealthy entrepreneurs either dropped out of college or never even went.

This is probably not something you want to advertise to your kids, because on ‘average’ people that graduate from college generally have much more opportunity to make the most money. This is proven statistically and then you have to consider how many millionaire entrepreneurs there really are. There are actually quite a few, but per ratio, not that many when you count the entire working population.

So there may be some other elements to be considered when we say all you need is a little inspiration and motivation. That inspiration probably includes a large measure of creativity. This might begin with ideas, but would need to be carried forward by actually taking action to manifest them.

Motivation may cover the part where we are able to actually stand up and do it rather than dreaming and imagining it. Motivation would also include that drive that comes from wanting things. This could include wanting money, wanting material possessions, wanting prestige, wanting to accomplish something, or wanting to be original.

As they say ‘whatever floats your boat’. If you have any inclination whatsoever to become an entrepreneur, take some action now which will be to your benefit win or lose. It can be something as small as joining an affiliate marketing program and using that inroad to start your own online home business. Get a feel for running things and doing things your way.

From this point you can see what happens and/or if you are cut out to be an entrepreneur. The affiliate program is a real ‘earn while you learn’ opportunity. You will not only learn how to promote a business online, but many other aspects of running your own business. You may make some money along the way.

Your focus can be on that money or on what you are learning and what you are becoming. You can really focus on all of it!

Unique Ways to Generate More Leads

Lead generation is an ongoing process for most businesses. If you find that your current methods are no longer as effective as they once were, it may be time to start thinking outside the box a little. The ideas in this post will give you some creative methods of getting those leads that just might appeal a little more to your target market.

  1. Quizzes

A quick peek at Facebook these days will let you know that quizzes are ridiculously popular. Not only are they popular, but people share them and then others take the quiz, too. If you can create a series of questions that is related to your topic, it can be a fun and easy way to collect leads.

  1. Expert Interviews

Teaming up with someone else not only boosts your authority and the value to your readers, it also affords you access to another group of followers. Choose relevant experts in your niche and ask them for interviews. Many will be pleased to do it, since it also boosts their reputations. Keep the interviews simple, but ask

questions that your followers want answers to (this is a good opportunity to poll them ahead of time). Finally, post the interviews and let the experts know that they’re available for viewing. They’ll likely share it to their own audiences, which means you’ll gain extra followers.

  1. Guest Bloggers

You read a lot about guest blogging, and it’s common advice to get your articles published on someone else’s site to garner more traffic to your own. While this is a great idea and should certainly be used, a far more overlooked option is to allow others to guest blog on your own site. Be sure to choose only high quality bloggers in your niche, then let them create some unique content for you. The fresh content is great on its own, but the real boon here is the guest posters sharing their blogs on social media, bringing a number of new potential followers to your site.

  1. Infographics

Bloggers and social media users love infographics. All that information packed into an easily read, visually stimulating image makes for some real viral sharing potential. You can make your own niche-specific infographics with a site like Canva or outsource the job to a professional. Then add them to your own site and make the codes to embed them available for others to grab.

  1. Workshops

Depending on what your company sells, you may be able to set up a workshop, either online or locally. Online workshops have the obvious advantage of reaching more people and being more readily available to your audience, but either method can work. Make the workshop relevant and useful, and then collect email addresses as part of the registration.

  1. TV Features

While this is usually a more expensive option, getting your product or company featured on a popular television show can be an excellent method of lead generation. If you don’t have the budget to get into a prime time show, aim for a local show that may be more open to trades.

  1. White Papers

Does your company provide white papers on your niche topics? If not, it’s time to start doing so. Nearly every type of business can implement this strategy and use the white papers as a lead generating tool.

Lead generation requires getting creative sometimes. You can never have too many things going on when it comes to bringing in those leads, so go ahead and try some new techniques. You may be surprised by the results

Email Marketing Tricks to Boost Click-throughs

All the email marketing in the world won’t do you much good if no one ever clicks through the links in the email. It can get discouraging to see hundreds of emails opened, but a pathetically low click-through rate. It doesn’t have to be that way, though. It just requires a little bit of motivation.

  1. Keep it short. Shorter emails tend to get more click-throughs. If you have too much copy, it’s more likely the reader will click away or delete the email rather than clicking the links. This is particularly true if your links are at the bottom of your email.
  2. Share the best first. Since it’s possible your readers will only read the first part of the email, put the best writing first. If you have big news to share, this is a good spot to put it. Adding the most important information first ensures it will be read. Don’t forget to include a link in that section.
  3. Split your lists. Email segmentation is key to providing your subscribers with the most relevant content. However, it has another benefit. When you offer highly personalized and targeted content in your emails, you’ll see a much higher click-through rate.
  4. Mention previous purchases. By segmenting your email lists, you can easily personalize the emails. For example, if you have a list that has only customers who have purchased a specific product from you, go ahead and mention
  5. it. You might let them know that you have an upgrade to the product, or something that will go well with it.
  6. Add a social media button. Everyone is on social media these days, so when you include social media buttons in your emails, it can drastically increase your clicks. In fact, some sources report up to 30{5798771683919dc08e11183da03171b2bf993a57ee876e73bb4134abe1bc4f9c} increases in click-throughs.
  7. Alternatively, offer several links. This goes opposite the previous tip, but it can also be effective, from time to time, to provide a list of links. A good example of this would be when you are showcasing the top blog posts from the past month. Offer your readers a few links to your top posts and let them choose which to select.
  8. Optimize for all screens. Your emails may be read on a variety of screens, but mobile is one of the most common options. Make sure your emails show up nicely on a mobile screen, as well as other screens. Subscribers will tend to click away if they can’t easily read what you’ve sent.
  9. Add a ‘view in browser’ option. If your email doesn’t show up correctly, you should make it possible to click on the link to see it in their browser. This will usually resolve any viewing issues that may come from the email client. It can also encourage click-throughs.
  10. Add a postscript. A P.S. section on your email will encourage readers to click on any link in it. That extra little note feels more personal than the rest of the email and can really appeal to the reader. This is particularly true if you’ve included a call to action or made it sound urgent that they click.

Email marketing is part of every business and there are always ways to improve it. The process is an ongoing one, so try implementing a few of these tricks at a time and see how they affect your click-through rates. Take the ones that work best with your audience and make them a regular part of your marketing campaigns. Looking for an email service provider to house your growing lists and email automations? Check out  preferred ESP, AWeber.

Get started with what to write and a free PDF that includes fill-in-the-blank email templates to make getting started even easier.



I still find slamming your ad at a few places are the best way to expose your ads. The old school said. Open ten to twelve traffic exchanges in your browser and start clicking. The question is, how many will see your ad on every traffic exchange? I’m afraid you will spread out your promotion too thin.

I really slammed my ad at TrafficAdbar yesterday. 1000 hits. The result was about  new leads. And 4 (14 total) signups at My Traffic Coop.
I’m very confident that the idea to focus on very few traffic exchanges at the time will get you the best result. Anyone with a second opinion?

The three programs I still focus on this week are:

Online Sales Pro – The complete funnel and solution for any of your businesses.
Easy1Up – Get educated and earn money at the same time.
My Traffic Coop – Traffic to your business. 14 members. Still testing

Aweber  – My autoresponder for the important list building.
Do you find Aweber expensive? How about the ability to deliver your email if you compare to the autoresponder you use today?

Disclaimer: My results are not typical:
This proof of earnings is not a guarantee that you would earn the same,
but it is possible to earn this much or more with an equal or greater strategy and work ethic.

Lars Deshayes


I am going have a quick look at Lead Lightning a program developed by Neil Guess. I will give you my perspective on whether this product is worth the advertised price of $7 one time fee, enjoy my Lead Lightning Review.


Lead Lightning sells Internet Marketing training designed to generate automated leads. If you have heard the term leads this is another word for traffic. There are a multitude of lead generating programs selling their wares to prospective buyers.  Lead Lightning in my opinion is what is referred to as a Multi level marketing program (MLM). Programs like Lead Lightning get you to buy in so that you can then turn around and promote Lead Lightning, in other words it is a recruitment based program.

lead lightning leadsWHO IS A GOOD  FIT FOR LEAD LIGHTNING?

I will say that people new to the online money making game are prime targets for recruitment do to the fact they lack the knowledge on how generating income online really works and may be under the misconception that getting traffic or leads relates to sales which is really only half the online money making equation.

All traffic isn’t made equal and most newcomers to Internet marketing don’t understand this principle, If your traffic isn’t targeted or at the right point in the buying cycle traffic is just traffic which in most cases won’t equate to sales. An example of this is if I were to sell keyword tools and the traffic that was being directed my way were actually looking for autoresponders,  what realistic chance do I have of selling them a keyword tool when they are actually looking for something else, this is an unfortunate practice that many lead generating products offer.  People get coerced into buying lists or traffic that in many cases are not relevant to their product they are promoting, but you get traffic so the seller’s obligation is fulfilled, traffic as advertised.


Once inside Lead Lightning you get the opportunity to sell Lead Lightning to prospective buyers. The bulk of your Lead Lightning training revolves around the selling techniques used to sell the Lead Lightning System making this program an MLM program in my view,  the success of the program appears to be heavily linked to recruitment. There is not a lot of value that I can see for your $7,  that  low fee is there to get you through the door which puts you in line for more upsell offers down the line that are hard to refuse,  no one wants to pass up commissions and that’s what you will have to do if you pass up on these upsell offers. One thing leads to another, no pun intended,  and the next thing you know you are in deep with a bill greatly exceeding your $7 investment.


Yes,  technically you could make some money with this program under the regular $7 membership but it’s minimal in comparison to the systems subsequent offers.  I feel in the end the risk of losing money has to be a consideration when you buy into in the Lead Lightning program given the fact that $7 will not be the only money you spend in this program.


Starter membership: This is the $7 membership that got you through the door, you will receive $6 for anyone that signs up under you.

Silver Membership: This is a $29.97 monthly membership that will earn you commissions of $15 a month for any recruit that pays the monthly $29.97  fee.

Gold Membership: $53.97 is the monthly membership which allows you to receive a recurring monthly commission of $20 as long as the recruit purchases this package and stays enrolled.

Diamond Membership: This is a one time payment option on top of one of the previous membership options. You will receive a one time commission of $100 on the sale of this membership.

Platinum Membership: This is a one time payment option that will cost you $497, your commission from a sale of this membership is a one time commission of $400

As you can start to see this program will end up costing you a lot more than $7. The Lead Lightning program operates on a “lottery ticket” mentality, you can’t win unless you buy!   Do you think you have the self discipline to pass up your commissions to one of your recruits?  If someone signs up under you and buys a Gold membership for example which you haven’t bought you get zip,  you do the work and your recruit gets the commission, you will have to make that decision at one time or another!


Lead Lightning is obviously not a scam, it does offer something for your money, not much but something. Lead Lightning is a sales funnel for a more expensive offer,  I really don’t see the point in paying $7 just to find out that you need to spend more!


Failing is a GOOD Thing!

You Must Fail in Order to Succeed

I wanted to address something our users sometimes ask about. Many people are having enormous success with Online Sales Pro, getting crazy amounts of leads and enrolling people. But some are saying they are generating lots of leads but not enough enrollments.

Everyone wants to talk about success. But let’s talk about failure, and why it’s a good thing.

Are you failing right now? Congratulations, you’re on the road to success. Because success without failure has another name. It’s called LUCK.  And I don’t know about you but I don’t want to run my businesses based on luck.

This is what most people don’t understand. Failure is part of the equation. Failure is part of success. You cannot succeed without first failing. Unless of course, you stumble upon luck. So if you’re building a business, be prepared to fail. Fail often, fail hard. Get all that failure out of the way. The sooner you fail, the sooner you succeed.  Failure is like quantum physics. One of the most amazing things about quantum physics is that when you get to the smallest known particles that make up the universe, you cannot measure them without impacting the very thing you are measuring. For instance, you cannot measure where an electron is because as soon as you try, you will impact where that electron is. Quantum physics is built in to the fabric of the universe. (Yuuup! We know all sorts of stuff here. We educate ourselves always…)

Some things are just like that. You can’t measure the precise location of an electron; it’s just a law of physics. You cannot have light without dark; it’s a law of the universe. And you cannot have success without failure. They are tied together just like electrons in an atom. It’s all part of the same thing. You want to create light with that flashlight? You’ll have to do it in the dark, or else you can’t see the light beam. You want to lose weight? You know how to do it – diet and exercise – it’s not a mystery. You want to succeed? Failure is going to be built in.

You see, failure is not just something that happens when you don’t succeed…it is PART OF success.  Ask any pro athlete, any successful entrepreneur, any world-class performer. They have all tasted failure, and lots of it, on their path to success.

So learn to embrace failure. It’s how we learn what works. To succeed at whatever it is you want to do, you MUST know what does not work. Failure isn’t a bad thing at all. It’s a good thing. If you knew how to succeed at your venture, you could just go execute. Success would be as easy as following a recipe. And you can do that, to some degree, by following the

steps that others have used to succeed. Can you and should you emulate others who have succeeded? Yes, that’s great – a roadmap will help you. But everyone is different. Your circumstances are different than that leader you’re following. So use that roadmap as a guide, but start checking things off the list that don’t work for you. Keep doing that and you know what you will find? That list will grow and grow and grow. But eventually it will slow down. When that happens, when you have accumulated a long list of what doesn’t work, you will naturally begin on a new list – a list of what DOES work. You will eventually start failing to fail. And your success begins. So if you want to succeed, start failing. Count your failures. Laugh at your failures. They are just mileposts on the road to success. It need not be a long journey. But everyone goes down this road.

Run your business by my 7 Secrets of Failure:

1. Failure isn’t bad – it’s good. Expect it, laugh at it, move on.
2. Success without failure is just called luck.
3. Failure means you tried, and trying is 100x more valuable than stagnation.
4. The sooner you fail, the sooner you learn what works.
5. If you spend all your time figuring out how to avoid failure, you will never have time to succeed.
6. Emulate others but personalize the roadmap for yourself.
7. Success happens when you’re done failing, so you better get started.

Online Sales Pro can help you on this journey. Let’s accelerate down that road and watch the mileposts fly by. Start talking to people about the opportunity. The more the better, which is what OSP does for you.

Learn how to explain the opportunity. Learn what works for YOU. Talk to more people. Refine your skills. Shift gears, keep those mileposts going by. Learn where to post. Learn where you get the highest quality leads by trying different things. Fail, adjust, fail again, repeat. Make that list.

Online Sales Pro is a tool – it’s the vehicle on this road to success. We put you in the driver seat of this sports car, and it’s big-time powerful. You wouldn’t rev the engine with a smile on your face, point down that road, and get out of the car to give up if you stall it 500 feet down the road, would you? So let’s make you into a race car driver. Hop in the car. Rev that engine, because you have a destination. You might get the hang of it right away. Or you might need a little time. But you’ll get there.

And along the way, you will have failures. Congrats on those failures! You are ON YOUR WAY!


Which Social Media Sites Are Worth Your Advertising Dollars?

3 Things That Hold People Back From Online Success

Starting something new is always a bit nerve-racking, especially when it involves making money.

Starting an online business can be an amazing adventure, but it can also come with some unexpected bumps in the road. You won’t get everything right when you’re first launching your business, but that’s ok as long as you have a plan in mind and know what it is you are trying to accomplish to achieve online success. Did you come up with your own product that you’re selling on an ecommerce site? Do you want to be an affiliate marketer? Are you selling your own digital products, like an e-course or coaching services?

No matter what it is you are trying to do to accomplish online, you must be aware of these 3 things that hold people back from achieving online success. If you can avoid these 3 common pitfalls, you will reach your goals and achieve the success you desire.

#1: I’m Afraid to Fail

News flash: everyone on the planet is at least slightly afraid of failure, especially those who are seeking online success. It’s part of human nature to be afraid of taking risks and falling flat on your face, but if you want to truly be a successful online entrepreneur you will have to endure failure. You need to admit to yourself out loud that becoming an online entrepreneur will come with setbacks and failures. You have to admit this to yourself before you take one step forward, because otherwise you will lose courage as the journey gets increasingly difficult. It’s not a question of if you will fail, but when. As long as you know what you’re aiming for failure shouldn’t scare you.

#2: I’m not an Expert 

The idea that you need a few fancy letters after your name to make money online is a very outdated concept. Yes, to practice medicine you do need to be a doctor—same thing goes for lawyers. But becoming an expert typically does not require you to be certified in anything other than your own life experience. If you are amazing at helping people save and invest their money, then you can make a great living teaching people online. Same thing goes for fitness. You don’t have to be a business expert to sell products online either. If you have experience in a specific area and you know how to get results for yourself and others, that’s all the expertise you need. Don’t let a few credentials keep you from living out your online business dream.

#3: I Have Things to Figure out

All of us have things to figure out. Do you think Steve Jobs knew every thing there is to no about computers and software before he started Apple? Do you think Mark Cuban knew everything about live streaming before he started his internet company, and later sold it to Yahoo for billions of dollars? If you are waiting for all the stars to align and say you’re ready to launch an online business, you will be waiting forever. None of us are ready to take the next step—not really. What you need to do is have faith that with hard work, you’ll be able to learn what you need to learn to be successful. But what you need to do right now is just take the leap. There will never be a perfect time to start your online business—that perfect time is right now.

Content Marketing Strategies That Lead Straight to Success

Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to develop a strategy that will keep your business in the forefront of everyone’s minds.

Planning Your Content Strategy

Before you start producing content, you’ll want to have a plan in place. What do you hope to accomplish with your content? What type of content works best for that purpose?

Content comes in many shapes and forms, ranging from text and photos to videos and audio. Certain topics are better suited to one or another form of content, so select the one that works best for you.

It doesn’t matter what type of content you select (and it’s fine to have more than one format), make sure it’s amazing. The best content will stand out from the competition, so strive to be the best. Look at what everyone else is doing and take yours up a notch.

You will also need to consider where your content will be featured. Will you post it on your own site? On a third party site? Social media? There are plenty of options available, so there’s no need to limit yourself.

Keep It Fresh

Creating great content isn’t enough to keep you ranking high. If you write one great article and never do another one, or post a video once every six months, it won’t do you any good. Fresh content is a must. This doesn’t necessarily mean you need to post on a daily basis, but setting up a publishing schedule can help you stay on track.

Fresh content doesn’t even have to be brand new. You can repurpose previous content and turn it into something unique. A blog post, for example, can be used to create a video or vice versa. Snippets from posts or articles can be posted on social media, or you can turn an article into a slideshow or gallery. The possibilities are endless and it’s often easier to repurpose content than come up with something brand new each time.

Make It Click

Engaging the emotions is a sure-fire way to get visitors invested in your content. There’s a good reason funny videos get passed around, as do those tear jerker ones. People tend to share things that make them feel something . . . so do your best to activate an emotion. Remember to end it on a positive note, however. While a sad video can really capture someone’s attention, it can also leave them feeling depressed and you really don’t want them to associate that with your company.

Activate Their Curiosity

Take a look at Instagram’s top hitters and you’ll see that they offer plenty of visually interesting images that make you want to know more. Get people to ask what the story is behind the image and they’ll click through to learn more. This works on many different platforms, with a broad range of formats. The trick is to make people curious enough to click through.

You can spark curiosity with a question, an outrageous statement or statistics that will get readers to click through to read more, watch a video, etc.

Tell a Story

Once you have people through to your main content, what are you going to tell them? Storytelling is a powerful digital marketing strategy that every company can use. Whether you post videos, photos or text, tell a story.

Stories are memorable. If you think back to a favorite childhood book, you probably still remember the storyline. Try to remember the first chapter of your grade 10 math book and you probably have trouble. Stories are what capture our minds and stick with us, which is exactly what you want your content to do.

Plan out your content marketing strategy and make it happen. Your business will benefit, as more and more customers learn about you through that content. Whether you write on your own blog, hire a ghostwriter, or simply work with social media, your company’s story is a key part of connecting with your clients.