Tips For Social Media Marketing Rockies (Part 2 of 2)

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. 

Keep in mind that some rules apply to every platform (e.g., sign up for a business account, engage with your followers, take every opportunity to use SEO). One crucial concept that will help you with any and every social media network: social media marketing is a form of content marketing! Even though you might not be posting full blogs or webpages, you still have ample opportunities to create quality content. (For other general tips, check out Part 1 of this blog series!)

LinkedIn

  • Become a joiner. Join LinkedIn groups that are important to and appropriate for your target audience. Don’t be a lurker, however: maintain your presence by staying active in these groups. On a similar note, consider creating your own LinkedIn group!
  • Invite your employees. While this might be considered odd for other social media platforms, LinkedIn is based on professional connections. Your employees will probably at least mention your company on their own profiles, after all!
  • Focus on making connections. Reach out to your audience. Aim to grow your email list. Once you connect, you can build relationships!
  • Share quality content. Along with creating original content, you should share content that you know your target demographic wants to see. This will engage your audience and help establish your page (and thus your brand) as a resource.
  • Don’t forget about images! Include images in your posts whenever possible. Create graphic templates for inspirational quotes that you post. Make and share infographics, as well.

Instagram

  • Get personal. Profile employees in a few posts. Share candid images of your staff and behind-the-scenes pictures of your business. 
  • Understand link limitations. You can only share links in your profile or “Bio.” Links will not work in captions or comments, so remember to direct readers to your profile for the link.
  • Take advantage of Instagram’s special features. Instagram Stories are very popular. Recently the network introduced a feature that allows you to take a live video and leave it up for twenty-four hours. 
  • Focus on quality. While this is true for every platform, Instagram photos need to be perfect. Don’t slack on presentation.
  • More is more when it comes to hashtags. 2014 study found a correlation between the number of hashtags and the number of Likes. With this platform, you can include up to 30 hashtags per post. You should still only use hashtags that are relevant to your brand, though.

Twitter

  • Follow the (industry) leaders. Follow the leading companies in your industry. Retweet from experts and influencers in your field. 
  • Be direct. Include a Call to Action in the appropriate tweets. Ask for opinions from your followers on topics in your industry.
  • Read the room. Do your due diligence on trending topics before you hashtag! A topic or hashtag might seem innocuous or even funny, but it could actually have a deep meaning to legions of Twitter users. Learn from this company’s mistake.
  • Graphics are powerful. Don’t be shy about using images and graphic in your posts. Create your own templates for different types of posts, like quotes or blog previews.
  • Be respectful. Never attempt to capitalize on somber occasions like Memorial Day or September 11th. Either post a sincere message of thanks/condolences or avoid the subject entirely. When in doubt, don’t post.

What Is Traffic For Me? Quality Source Of Traffic

Overview: Traffic For Me is a paid traffic service to help websites get traffic from various sources. Traffic For Me direct your page advertising via Email, SMS, Social Media, etc. The cost of each click is on the high side.
Traffic For Me Review – How does it work?

There are already a lot of Paid Traffic advertising platform such as MLM Leads and LeasedAdSpace in the Online World.

After reading the Q&A at its home page, Traffic For Me is the first Paid Traffic platform that really got me interested.

I must agree that Harris Fellman’s Q&A was very funny and down to earth convincing that the “Target Traffic” that Traffic For Me provide is Clean of clicking bots and they only provide Real Visitor with buying intention.

Harris Fellman also has a list of Testimonial videos on Traffic For Me home page. After watching some of them, I am convinced that they are authentic testimonials from his customers. (Not like other scammers paying actors at Fiverr to do a testimonial for them.)

So what is Traffic For Me really all about?

Let’s take a look at the walkthrough video (13 mins) by Harris Fellman.

Watch the Video here

Traffic For Me Review – Click Packages

Traffic For Me can provide traffic for 6 specific niches as follow,

Each of these niches has Traffic packages depending the quality and amount of traffic you want. However, only the Biz Opp and Make Money niche has more variety of choices as the above table show.

  • Premium Email Traffic
  • 100% Top 5 Email Traffic
  • Starter Traffic
  • Super Premium Traffic
  • Mobile Traffic (USA Only)

Note that as I am writing this research review, Non-Premium Email Traffic is no longer available when I logged in the member’s area.

Traffic For Me Review – Click Packages Traffic Type

First, you must know that each Traffic Type has different target audiences.

Let’s just take Biz Opp and Make Money niche as an example here, since it offers the most varieties of Traffic Type.

PREMIUM EMAIL TRAFFIC

T4ME’s MOST POPULAR TRAFFIC
Over 80-85% of the visitors will come from the Top 5 Countries (USA, UK, CAN, AUS, & NZ).

100% TOP 5 PREMIUM EMAIL TRAFFIC

GUARANTEED ENGLISH COUNTRIES ONLY
Premium Email Lists PLUS 100% Top 5 Countries. (USA, UK, CAN, AUS, NZ)

STARTER TRAFFIC PACKAGES

GREAT FOR SMALLER BUDGETS
If you’re just starting out or if you never used T4Me before. Traffic starts & completes within 1-2 days of your purchase. You can choose traffic from Premium Email Traffic or 100% Top 5 Premium Email Traffic.

SUPER PREMIUM EMAIL TRAFFIC

BEST CONVERTING LISTS
#1 Top Converting Lists have the Highest Opt-In Rates, Most Sales Conversions, and Tonnes of Re-Orders! 25,000 clicks weekly avail. Updated Every Week. 1st Come. 1st Serve.

MOBILE TRAFFIC (VIA SMS MESSAGES) – USA ONLY!

AMAZING for MOBILE-READY SITES
100% targeted to your niche. 100% USA. A text message gets delivered directly to a qualified person’s phone, they click on the message and arrive on your site.

Traffic For Me Review – Click Packages Cost

Typically the cost of each click depends on the number of clicks you purchase. The more you purchase, the lesser is the cost for each click.

I believe these values are subject to change depending on Traffic For Me’s discretion. For other packages cost, please create a free account at Traffic For Me and check them out.

Traffic For Me Review – My Personal Take

After researching on what values Traffic For Me could offer, for once, I am intrigued to trying out the Starter Traffic Package.

Traffic For Me Review – Final Verdict

Traffic For Me
Owner: 
Harris Fellman
Overall Rating: 4.0

I rated Traffic For Me 4.0 stars because I believe it is authentic and they do provide quality traffic based on the testimonials.

Personally, if I am just starting out, I would first learn how to achieve a niche targeted organic traffic with targeted audiences first, before I would invest more money in PTC or advertising.

Wishing you the best!

LARS DESHAYES

P.S. I will update my own Traffic For Me results here in the future.

 

Home Business – Don’t Paint Everything with the Same Brush

Painting everything with the same brush amounts to passing judgement on everything without qualification, because at some point one or more things proved to be unacceptable. The things that might cause you to paint everything with the same brush are fear and laziness as the two most negative reasons

It is normal to have a certain amount of fear when starting out in uncharted territory. ‘Fear of the unknown’ is common and when there is cause (past experience, reputation, etc.) it probably is a good idea to listen to your fear to a certain degree.

The problem is when it becomes a blanket judgement where you just assume Plan C is not right purely because Plan A or B left a lot to be desired. This is not necessarily true as Plan C may stand head and shoulders above the rest. You will never know that though unless you give it a chance after doing some research in which you don’t see many red flags.

It’s pretty complex actually in that while you want to see any negative reviews before you take action, you do not want to assume every negative review is necessarily completely true. People are very different and as such have very different expectations. This is why it is a good idea to see a variety of comments about any program, service or product before you make a decision either way.

The point however is don’t just close your mind after one or more negative experiences and hide your head in the sand. Keep your mind open and continue to give new things a fair chance so that you and your business continue to grow.

Remember everything is pretty much a gamble and sometimes you win and sometimes you lose. That is really what is called ‘the cost of doing business’ and it is a risk we sometimes have to take.

Starting a Home Business – Maintaining a Positive Mindset

It is very important, maybe even critical for you to have faith in yourself and the universe in general. It can be very difficult especially if you read the news and/or have unresolved personal issues.

It may seem obvious that we have to try to balance everything so that no matter how bad things get, we can still see the light. We may have to conjure up some good thoughts if we don’t find any when we search our own data.

If necessary to turn things around we may have to just get away from the whole situation. Go out and force ourselves to enjoy something – fun, food, sun, fresh air, friends, relatives, etc. Whenever thoughts come up that are about our problems, for at least this period of our escape, we must refuse to entertain negative thoughts.

We can do this by consciously slamming the door that goes that way. Grab hold of a pleasant thought and stick to it. You can do this with a short prayer requesting that you be given faith; or you may think about something of beauty such as sunrise or sunset, the ocean or the trees. Focus on whatever you really love and then imagine you are there right now.

With a home business you can actually use your actions to promote your business and subsequently improve your mindset at the same time. This speaks to the fact that instead of getting discouraged because you have not seen many results yet and letting this cause you to lose interest. It is perfectly normal to have to take action over a period of time in order to produce results.

Many think they should see results without putting forth any effort or investing any time. If you think about the logic of this there isn’t any. You must be realistic if you need to work a little harder for a little longer. Again this is a good thing because eventually you are apt to see improvement in your bottom line because of the extra effort and this will cheer you up and encourage you.

Online Sales Pro Review & Product Tour

Online Sales Pro Review & Product Tour

I bet you’re here, because you have searched for Online Sales Pro reviews. You want to find out, if there are any complains or negative reviews.

Plus you want to find out, if Online Sales pro is a scam or a legit business opportunity.

Check out the OSP Demo to learn more.

I promise you, that this will be the most detailed and honest Online Sales Pro review you will find online. Here you’ll discover all the info you need to make your own buying decision based on real facts and not on opinions.

What Is Online Sales Pro All About? (I Got It, So I Can Show You)

This is a web-based lead generation system, including customizable landing pages. It’s an easy to use system. No tech skills are required. It also comes with an app where you get lead and sales notification and other stats. Plus it has built-in list building, affiliate and social media marketing training.

Online sales Pro does focus mainly on the lead generation / list building with their training. List Building is for sure the best training you can get.

The system also includes pre-made lead generation pages and sales funnels for several popular business opportunities. They always add new funnels too.

Online Sales Pro also offers everyone the opportunity to make money as an affiliate.

Summary

Product Name: Online Sales Pro
Product Type: Web Based Lead Generation Software & Training
Price: $37 / Month
Official Site: onlinesalespro.com
Verdict: Recommended

Why List Building?

You may have heard the phrase “the money is in the list”. This is something you should always keep in your mind. If you have a list and you care about your subscribers, then you can make money anytime you want. Doesn’t matter if you have visitors to your website or not. With a list you have the ability to send out emails and drive traffic to any offer that way.

This is the part in which a lot of people make mistakes when they start their online business. A lot of them start creating a blog and post a lot of content without an option to build a list. That way they get traffic to their blog, but they only have the option to “talk” to the prospect one time. When the prospect leaves the site, the communication ends and the option to build trust and make money.

So, if you look for a way to start an online business, or just have started one, then invest a lot of efforts in building a list and creating a follow-up to build trust and being able to make money.

Why Is It Important To Follow-Up?

Building a list is only half of a successful online business. The other important part is the follow-up. With a good follow-up, you can build trust and your prospects are more likely to buy from you.

This is where Online Sales Pro will come into the business game. Read on and discover how it can help you.

The Training Center

Online Sales Pro comes with a lot of different training. Not only about the system itself, but also about how to generate leads and how to use social media marketing to drive traffic.

The trainings are videos and they are of high quality, easy to understand and easy to follow. They are perfect for anyone, for the beginner as well as the advanced marketer.

I found the training of high quality. Plus you also get a lot of training videos about how to use the system and how to build a funnel. All these videos make it really easy for anyone to get started making money promoting Online Sales Pro or any other business opportunity.

Another thing I like about the training is, that it’s being done by people who are actually using the system them self. Plus they have ongoing training every week.

Marketing Guides

Next to the video training, there are many marketing guides included. These guides are PDF documents and teach how to use the different social media site to generate traffic and leads for your business.

The Landing Pages

OSP includes many landing page templates. These are templates which let you collect email addresses of your potential customers. To see an example, just click on the image below. This is one of the templates they offer to promote OSP.

When users enter their email into the field, they get then added to your list. Depending on the landing page template you’re using, you get different info from your lead. Within the backend of your OSP membership you can see all the info from all your generated leads. When you click on one of the leads, then a new window will pop up and looks like the image below.

Sine the page template I was using for that test above, only includes the email field, the first and last name will be filled out by the name of the funnel / landing page template. When you use another template which includes all the fields, then you’ll see all the info of the lead here. Plus you have the option to include notes for each lead.

That also depends on what kind of business you promote. If you promote top-tier, high ticket products and you also collect the phone number, then you could enter notes of your phone call as example. This makes OSP as a good lead management system not only for online businesses, but also offline business who are collecting leads online.

The landing pages I have tested have all been mobile friendly.

The Mobile App

Online Sales Pro also offers a mobile app for iphone and android. The system does track everything in real-time and send out push notification every time it collects a leads or generates a sale for you.

With the app you are able to see the system working in real-time for you!

The Affiliate Program

OSP also comes with an affiliate program. All you have to do is to apply for it by filling out the OSP affiliate form as well as the tax form. After you have done that, you’ll get approved and you can start promoting the system.

For each new customer you refer, you’ll earn $20 / month residual affiliate income. So, when you refer 2 new customers, the system will pay for itself and you get a free membership.

They also offer a lot of different landing pages you can use to promote the system. You don’t even need your own autoresponder service. You can use the integrated funnel. OSP will also send out the follow-up emails for you and include your affiliate link.

If you go through their training, then you’ll learn how to promote the system using social media. That way you can get started with only a the investment for OSP and now other costs. This makes it easy to promote the system and get started making money online.

Is Online Sales Pro A Scam?

No, this isn’t a scam at all. It’s a legit business and they do work a lot behind the scene and always add new features and improve the system. Plus they also offer new training. But you don’t just have to believe my words. I just made a screen shot from Facebook where someone asked, if OSP is a scam.

The Good
  • Easy to use system
  • Great training included
  • Ongoing Webinars and marketing training
  • No tech skills required
  • Beginner friendly
  • Helpful community
  • 30 days money back guarantee

Faq’s

What is Online Sales Pro?

OSP is a landing page and mobile selling platform that has helped over 20,000 businesses grow their leads and sales.

Is Online Sales Pro A MLM Company?

No. OSP isn’t a MLM company. It offers landing page templates to promote MLM and any other online business.

Is it for beginners?

Yes, this is definitely for beginners. You’ll get all the training you need to get started.

Do I need hosting?

No, you don’t need hosting. Hosting is included.

Do I need my own domain?

Yes. This is my recommendation. You don’t really need a domain, since you get your own sub-domain. However for branding, I highly recommend that you’re using your own domain. You can redirect it to your OSP domain. They have even videos in the backend showing how to do that.

Is it available worldwide?

Yes, you can use that anywhere.

Can I use it in any language?

Yes and No. On some of the landing page templates you can’t change the text for the form fields like name or email. So they will always stay in English.

Do I get any help?

Yes. They have a good support system as well as a friendly and helpful community.

Are there pre-written funnels?

Yes. You have the option to either use your own emails or the pre-written ones.

Do I need my own autoresponder service?

No not really. If you want t use OSP to promote Online Sales Pro, then you don’t need a subscription to any of the autoresponders. You can use the pre-written funnel and they will be sending out the follow-up emails for you. If you want to use the system  to build your own custom funnel, then you’ll need a subscription to a supported autresponder service.

What autoresponder services are supported?

The system integrates with the following autoresponder services:

  • MailChimp
  • GetResponse
  • AWeber
  • ActiveCampaign

Will Online Sales Pro work in my niche?

Absolutely! It doesn’t matter  WHAT you’re selling. OSP will help you build a list, serve your audience, sell effectively, and sell to your customers again.

Can I use the landing page templates for any niche?

Yes. The templates can be used for any niche. You can change the text as well as the video and customize that for Weight Loss, Dating, WoodWorking or any other niche out there.

Does Online Sales Pro come with any sort of guarantee?

Heck ya it does. You are protected by our full 30-day, 100% money-back guarantee.

Does Online Sales Pro have an affiliate program?

Yes, the OSP Affiliate Program allows OSP members to market the top lead generation and sales tools.

Who do I talk to if I have questions?

OSP’s legendary support is available 9am – 5pm MST via live chat and email.

Online Sales Pro Review Conclusion

OSP is an easy to use lead generation and management system. It comes with a lot of different templates which can be easily customized for any needs. With all the features and training included, it’s worth the investment of $37 a month.

I can highly recommend it and will use it myself to collect leads for my online business. To get started yourself, click on the button below.

Thank You for taking the time to read my Online Sales Pro Review. I really hope you enjoyed it and got all the info you have been looking for.

Do You Have Any Questions?

Please ask anything you like about Online Sales Pro. You can use the comment form below to do that. I’ll do my best to answer all of them.

To your success,

Lars Deshayes

 

 

 

 

The Ultimate Landing Page Checklist

Ready to build an amazing landing page? There are a few things you need to know. Make sure you check off the items on this checklist in order to keep the page effective.

Headline

The first headline on a landing page is the most important. It lets the reader know why they’re there, so spend some serious time on this part of the page.

  • Match the page to the ad. This lets people know they’re in the right place.
  • Keep it focused. The headline should make it obvious what people can expect from you and should relate to the actual offer.
  • Give them a why. Make it very obvious immediately what the benefits of the product or service are.
  • Shorten it. Your headlines need to be fairly short and easy to read. Eliminate any unnecessary extra words.
  • Answer a question. The headline should tell your visitors exactly why they are on the page and what they will accomplish there.

Subheadings

Subheadings can break up the text on your page and give the reader a better idea of what they’re looking at. People should be able to scan the heading and subheadings and know what the page is all about.

Call to Action

  • Your call to action (CTA) is one of the most important parts of the landing page. Make sure it fits with the following points.Easy to Understand. Simplify the CTA as much as possible to ensure compliance. If people are vaguely confused, they won’t do what they’re asked to.
  • Matching Tone. The CTA should match the same tone as the original ad that enticed the visitor to click.
  • Make It Obvious. Your call to action is no place to use small print. Instead, bold and enlarge the text so there is no mistaking it for anything but an out.

On Page Text

  • The text throughout your page needs to follow a few guidelines.Readable. Use an easy-to-read font that no one will find difficult to scan or read. Avoid cursive or script lettering and opt for bold, clean fonts instead.
  • Make It Easy to Scan. Your reader should be able to scan the page and get the general idea within seconds, so the font needs to be large enough to do this.
  • Write at an Elementary Level. Avoid writing with large words and more advanced levels of English. While many people can read at those levels, you could lose a lot of your audience if you don’t keep things simple.
  • Stick to Short Paragraphs. Each paragraph should be short and quick to read. Keep them to roughly three sentences.
  • Use Bullet points. Present information in bite size pieces that your readers can pick up quickly.

Visual Content

A plain text landing page would be pretty boring and unattractive. Fortunately, you can use images and videos to add interest to your page and to help clarify some points. Make sure you follow these points:

  • Use Alt-text. Adding alternative text to your images can improve your SEO and bring more people to your landing pages.
  • Include a photo of your product or service. Seeing the product in action goes a long way toward creating interest.
  • Brand your images. Every image should support your branding, in color and in style.

Overall Page Design

While each element is important for your page, everything needs to tie together to present a cohesive look that represents your company and branding. Make sure your page looks good as a whole, too.

  • Brand Colors. The colors on the entire page need to match your branding.
  • Leave White Space. Your landing page should have plenty of white space to make the text easy-to-read and to give the images a little extra pop.
  • Use Background Colors and Indicators. Dividing the page into sections or using highlighting, arrows, and background colors can help draw attention to the areas you feel are most important. That’s not a reason to overload the page with information, though. Keep it simple.

Following this checklist, you will have a landing page that is not only visually pleasing, but one that provides the necessary information to your visitors. If done correctly, they’ll soon go from being buyers to being clients.

For more information about building landing pages in Online Sales Pro, click on this link to see all of the articles listed there on landing pages in our Knowledge Base.  If you’re not an OSP client yet, use this link to sign up, and you, too, will have all of these resources at your fingertips!

LARS DESHAYES

Working at Home – Exceeding Expectations

When you work for a corporation you usually have annual performance evaluations. To pass, stay in good graces and perhaps earn a reasonable raise in salary one must just ‘meet expectations’. However if you are someone who excels then you may earn a ranking where you ’exceed expectations’.

This is usually gained by someone who really tries to go that extra mile. They make it clear they are not just there taking up a chair for 8-hours a day. They may volunteer to take on extra duties and they may, if there are numeric benchmarks for example do more than what is required without being asked to.This person usually receives a larger raise and/or bonus.

So this should be a model for you in your own home business. The ‘reward’ for extra effort is hopefully increased sales volume; and to be considered as having excellent customer service. Customer service would include both your service to customers as well as to members if you have your own program.

You might take a few minutes right now and try to envision the times where you felt valued by the way a customer service agent treated you – either in transacting a sale, in making an inquiry, or resolving a problem. You might list those things that impressed you about the interaction as well as what might have turned you off.

In the future try to remember what felt good and apply it to your transactions as a rule of thumb. It can honestly be as insignificant sounding as saying ‘have a nice day’ after you thank them for the sale, or just for contacting you about something. However what is just as important as being friendly, is being accurate and efficient.

Nobody likes to sit on the phone and listen to the phone bot over and over again or to wait days for a response to an email inquiry that shouldn’t take longer than 24-hours. This is very important as you do not want to have people who dread contacting your company for any reason because they remember how inconvenient (or downright unpleasant) it was last time.

Don’t get the idea that whatever you are selling will rise above any mere manners or professionalism. They are all part of your ‘package’. Remember no matter how obnoxious (impatient, rude and/or entitled) the customer is, that you wouldn’t have a business without them. Sometimes you will need to ‘byte’ your tongue to get through it, but just think about the bottom line which is making the sale or satisfying the customer.

Tips For Social Media Markting Rookies (Part 1 of 2)

No matter how experienced you are with personal social media accounts, business accounts are a different animal. We’re not even talking about social media marketing: most social media platforms have different rules for business accounts. Today we’ll share the best practices for each of the most popular social media networks.

General tips:

  • First and foremost, follow the basic rules for content marketing. That means aim for quality over quantity, provide valuable content for your audience, and stick to a consistent posting schedule. 
  • Sign up for (or convert your personal account into) a business account. This is recommended–and often explicitly required–by every platform. Social media networks usually have different rules for business entities than for personal accounts, and most networks are very strict about keeping business and personal accounts separate. Business accounts often have access to tools and perks that a personal user would never need.
  • Carefully review and follow each platform’s Terms of Service. What one network considers acceptable, another network may find objectionable. You need to make sure that you follow not only the rules for that network, but also its rules specific to business accounts.
  • Your profile matters. Make sure that your profile is completely filled out and contains all the relevant information your consumers might want. Include clear images of your company’s logo. Your branding should guide your profile’s design: colors and fonts should be consistent with your other branding materials!
  • Don’t forget about SEO! The format might be different, but you can still optimize your social media presence for search results! Utilize SEO in your profile’s About section, your posts, and your descriptions. 
  • Take advantage of the platform’s analytical tools. Most social media networks offer analytical tools for free. These tools are not offered to personal or non-commercial users, which is another good reason to sign up for a business account.
  • Engage with your audience! Social media marketing (like all quality content marketing) is about connecting with your customers, so respond to all comments and answer their questions. 
  • Confirm that all of your images adhere to the network’s size restrictions. An infographic that took your team hours to design will be worthless if automatic resizing makes it indecipherable.
  • Your posting schedule should be dictated by your audience. Schedule your posts for whenever your audience is most likely to be online and/or on that site. Different networks have different peak times, as do different demographics. 
  • Tailor your profile and content to each network. Every individual social media platform was created for a specific audience and purpose. You should customize your content, message, and branding for each platform. 

Facebook

  • Make your profile pop! Always include images and your logo whenever possible. Your profile picture should clearly display your logo or brand.
  • The design of your page can drive engagement. Install a Call to Action button on your profile, near your header image. Pin important posts to the top of your page.
  • Reach out to your followers! Surveys and polls are gold for engagement. Include a Call to Action in your posts or descriptions. 
  • Crowdsource your content! Ask followers to share photos or stories that involve your brand (a maker of yoga gear might ask followers to take pictures of themselves wearing the brand while doing yoga in untraditional places, for instance). Are you trying to choose a new design, flavor, or product? Ask your followers for their opinions!
  • Don’t forget about hashtags! These handy tools aren’t just for Twitter and Instagram! Hashtag the relevant keywords in your posts and captions. Don’t go overboard, though: two hashtags should suffice.

YouTube

  • Your content should be current and relevant. You don’t have to jump on every trend, but don’t be the last to join either. Likewise, avoid format trends that don’t apply to your brand. Just as some industries/products/services are suitable for a tutorial video, the same format would not work as easily for other specialities.
  • Titles should be clear and concise. Put keywords before branding in your titles (i.e., the video’s subject matter, then your company’s name). Titles need to clearly describe video content. 
  • Tags still matter, even though you can’t see them. Tags are not visible on the view page, but you can download an extension that reveals them. Remember to list the most important tags first, as the first tags are prioritized in search results.
  • Take advantage of captions and transcriptions! Not only does closed captioning make your videos more convenient and accessible, it improves your SEO rankings! Likewise, including a transcription of the video in the description is another opportunity for SEO. Beware the auto-captioning tool, though: garbled captions will make your brand look clueless. Double check the captions and translations before you post your videos!
  • Descriptions should be short and informative. The first three sentences of your description will be displayed in the search results, so make sure that they include the most relevant information. Mention your value proposition in those sentences. Include a call to action in the description as well.

Pinterest

  • Curate as well as create. Pin things from related brands. This will drive engagement and spread your brand’s message.
  • Use Boards to your advantage! Create boards around your lesser-known products or services. Repin content from your popular boards to your lesser-known boards.
  • SEO still matters. Optimize your descriptions and your “About” section. Use keywords for Board titles. Use descriptive names and alt-text for your pins.
  • People love infographics. Infographics are great everywhere, but Pinners in particular adore this content! Created or curated, make sure that you include a few wherever possible!

As we said earlier, social media marketing is an offshoot of content marketing. If you follow the same general rules for good content marketing, you should see good results. Pinterest is just now receiving recognition for the marketing opportunities it provides, so your brand should definitely take advantage before it’s too late. 

Don’t miss our next blog, which will cover LinkedIn, Instagram, and Twitter!

 

Don’t Be Surprised If Things Change Suddenly

We should always be prepared for the unexpected. There are always constant changes in life and we can’t let things throw us off balance when they do. It is just a normal part of life which is not ‘a bed of roses’.

In a sense that is why one of the wisest beliefs is to ‘never gamble with more than you can afford to lose’. That way if you do lose it won’t ruin you – it will just make a little dent, sometimes referred to as ‘the cost of doing business’.

This refers in this case to for instance ‘investing’* money in yourself as part of a business opportunity. It can happen that through no fault of the program that their fortunes can turn for the worse. As a member and participant unfortunately you may be dragged down along with them. This is always a gamble that may not be avoidable.

It will be easy for you to blame the program, especially if you don’t understand the circumstances. Believe it or not a financial institution can actually persecute the company for too much success too fast. It is not just that they are skeptical and suspicious but that they are being forced to pay out large sums of money too fast.

As a business entity the payment processor aka financial institution, are required to accept the government’s rules and regulations. They need to ensure that they are not participating in a scam knowingly or otherwise.

In some cases they will put a ‘hold’ on people being able to receive the money they have earned, supposedly to allow the financial institution to accrue sufficient funds to pay everyone that is owed. In some cases the government becomes suspicious of the rapid success of the company and begins to make accusations.

The problem with this is that true or not, they usually believe in ‘guilty until proven innocent’ and in the meantime they believe they have the right to confiscate funds from members and programs that were paying as promised and as innocent as they could be. Even if at the end of the day they return or release the funds to those that do own them, all would be well.

However, you almost never hear of that happening as they spend the money on ‘receivers’ and nefarious legal fees – the best you are promised is ‘pennies on the dollar’ and even that you will likely never see even if you wait years (based on past situations and watching them play out).

So again don’t be surprised if it happens to your home business and be prepared in advance by not sinking every dollar into one opportunity, no matter how golden it may appear to be. Be sure to diversify your ‘investments’.

* (Note buying advertising is not ‘investing’ but this is the usual accusation that changes the legal standing where they are able to grab the juggler vein and ‘confiscate’ your funds).

7 Realistic Ways to Make Money Online

 

The internet offers many opportunities to generate passive income sufficient for you to quit the rat race.

Whether you’re looking to make some fast cash, or you’re after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn’t as difficult as most make it out to seem. It does require some discipline. Sure. Without discipline, you’ll find it tough to make a buck both online or offline.

However, if you’re looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.

No matter what method you select for generating your online income, there’s one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can’t recreate time. Once it’s spent, it’s gone forever. Not money.

Money can be earned and spent, saved and pilfered, invested and wasted. Not time. That’s why time is far more valuable than money. The point? When you lack the luxury of time, making money online (or offline) can seem like an impossible task. How are you supposed to do that when you’re working at a life-sucking nine-to-five job? While the stability of full-time employment might allow most to sleep well at night, it doesn’t empower your creative juices to search for new income-producing strategies.

Now, this isn’t about some get-rich-quick method here. If you want to get rich quick, forget about trying to do it on the internet. Sure, Facebook ads are all the craze, but without a serious understanding of the mechanics behind sales funnels and conversion optimizations, which only comes after years and years of in-the-trenches work in the internet marketing field, you’re largely wasting your time trying to “get rich quick.”

How to Make Money Online

No matter what method you end up using to generate an income on the web, you need to adjust your mindset to help empower you rather than discourage you. The truth? Making money online can be fraught with avoidable pitfalls. There’s no shortage to the rah-rah cheers of internet marketers looking to find ways to ensure they part you from your hard-earned cash. The trick? Cancel the noise and get to the real meat and potatoes, so to speak.

To do that, you have to harbor a few fundamental guiding principles in your mind. Today, if you’re at all serious about generating a full-time income (and more) from your online activities, then you need to focus on passive income as opposed to active income. Sure, the active income will help you survive. That’s the scarcity mentality at play. But it’s the passive income ideas that will help you thrive.

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Considering that you have a finite amount of time, passive income should make up a large part of your work. And if you’re serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Simply this. Wouldn’t you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income?

Since time is the most precious commodity on this earth, invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you’ll get paid somewhere down the road. And you’ll continue getting paid whether you keep building that passive income stream or you stop. It’s obvious that this is the preferred route, but clearly the road less traveled.

Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn’t mean you need to start a blog to make money online today.

You could opt for a non-blog-starting route. Sure. But if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.

1. Leverage the app economy.

If you’re looking to address some immediate financial needs, then the app economy is likely right for you. Thanks to the global sharing phenomenon, launched in part by our smartphones and ever-burgeoning global connectivity, you could easily opt for some quick active income by using well-known apps. From ride sharing to deliveries and even quick tasks, there’s an app for that today, as the saying goes.

Drive for Uber or Lyft: If you’re in a locale where you can find Uber or Lyft (or even one of the many competitors around the world such as China’s Didi), you could easily make a respectable income. The hours are flexible and you can work as you see fit, making it perfect even if you currently have full-time employment but are looking to make some money on the side.

Deliver for Postmates: Apps like Postmates are a dime a dozen today. Still, Postmates is by far the most popular, and you don’t even need a car in some locations to make money with this app. In some urban developments and major metropolises like Manhattan, a bike would suffice.

iBotta: Earn cash back rewards by purchasing featured products at major retailers. All you have to do is add rebates, go shopping, then snap a photo of your receipt to earn your cash back. Simple and effective. Plus this app has over 50,000 five-star reviews on the App Store.

Task RabbitAnother simple and straightforward app for making a bit of side-hustle income is the Task Rabbit app. Tasks can be anything from simple repairs to more exhaustive undertakings. The app carefully vets each service provider to ensure the highest quality, and it’s a great way to make some extra income on the side on your own terms.

Ebates: This app offers a simple way to make money online by buying whatever you’re already buying and then getting a cash-back reward. With eBates, there’s no scanning receipts. Simply click a link in the app and buy from the store. You’ll automatically be credited your cash rewards upon purchase along with receiving an email confirmation.

SwagbucksWith Swagbucks, there are a number of ways you can make money. You can shop online, watch videos, answer surveys and surf the web. The app gives you both cash back and gift cards as a reward for your efforts.

Inbox Dollars: Another app you can use to make money online is Inbox Dollars, which pays you for watching television, taking surveys and shopping. There are cash offers here and it’s relatively similar to some of the other apps in this arena.

 2. Use existing websites.

You could also opt to use existing websites for making money. These include both active income and passive income methods. For example, you could sell some used items or invest in creating some digital designs that then can be sold on merchandise. Again, devote a sizable portion of your time to passive income so that you can slowly build up earnings that will arrive on autopilot without any extra added effort.

Of course, a large portion of these sites do have their own respective apps. But these are certainly less involved in the gig economy, and more so in the longer term projects that exist in the fields of photography, online marketing, graphic design and web development, for example.

Craigslist: This site has been the go-to resource for over a decade now for people that are looking to make a bit of extra money online. You can easily sell your used stuff, rent out a spare room in your home or apartment, and offer up your services to the world.

Upwork: This website offers a great marketplace for selling just about any professional service. You don’t need a merchant account, website of your own or anything else for that matter. All you need to do is be able to provide a high-quality service at a reasonable price. But be informed, you will have to compete with many others that are constantly bidding on open jobs.

Cafe Press: This website allows you to create digital designs that can then be sold on the platform. You’ll earn a commission for everything that sells and you’ll never have to deal with printing, warehousing, customer service and so on. The site has over 2 million independent designers that have created products being sold online here. If you have some graphic design skills, then this is a great potential source for your web-based income.

Fiverr: Israeli-based Fivver was started in 2010 by Shal Wininger and Micha Kaufam. It’s a great resource for selling just about any service online. You can offer gigs as low as $5 but also get paid much more for upgrades and add-ons. There are plenty of providers earning 6 figures on Fiverr so it’s definitely a worthwhile cause for generating a healthy income. Just ensure that you provide some serious value.

Mechanical Turk: Amazon’s Mechanical Turk is a resource for doing human-intelligence tasks, or as the site commonly refers to them, HITs. You get paid a very small fee for any given HIT and you’ll need a good deal of volume to make a substantial amount of money. But it is a resource you can use in your spare time to generate a small income online.

Flippa: If you have a penchant for buying and selling, you could use Flippa, and its higher-end counterpart, Deal Flow Brokerage to buy and sell websites for a profit. You’ll need to know what you’re doing here, but you could easily make a sizable income by flipping income-generating websites for profit.

Etsy: While Etsy’s popularity has declined recently, it’s still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.

Shutterstock and iStockPhoto: Have a keen eye for photography? Why not sell photos on some of the leading photography sites. You’ll need some design software skills to tag along. But if you do have skill in this arena, it’s a great potential source for passive income.

Threadless: Similar to CafePress, Chicago-based Threadless also allows you to sell digital designs in the form of t-shirts and other merchandise such as phone cases, mugs, beach towels and so on.

Zazzle: Another great resource for selling online is to use Robert Beaver’s Zazzle. The site is somewhat similar to Etsy and virtually anyone can make money online selling a variety of items here. From art to handmade items and customizable products, you can pretty much sell anything here.

3. Sell your own stuff.

Ready to enter the ecommerce fray? Why not sell your own stuff. Of course, along with selling your own stuff on your own website comes a whole slew of both responsibilities and technical configuration and requirements. For starters, you’ll need a website and a hosting account. You’ll also need a merchant account (sure you can use Stripe or PayPal). Then you’ll need to design that site, build a sales funnel, create a lead magnet and do some email marketing.

You’ll also need ecommerce software, fulfillment software, worry about warehousing, customer service, refunds and so on. But that’s not all. You’ll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. Sound like a lot of work? Sure, it is. Especially if you do it all on your own. You could opt for Amazon’s platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you’re either all in or you’re not.

Shopify Ecommerce: Want to build your own storefront? You could opt to create a Shopify store. You could also install WooCommerce as a plugin and run your ecommerce store from your blog. You’ll need an SSL certificate and a way to process payments, but you might find this easier to get up and running fast to start selling immediately.

Fulfilled-by-Amazon (FBA): You could easily start selling on the largest online store in the world and forget all the muss and fuss about building out your own infrastructure and worrying about traffic. You will need to pay a commission, but most of the other processes will be automated for you.

Drop-shipping: Amazon offers one form of drop-shipping, but there are other resources for drop-shipping products that you’ll never actually have to see or handle yourself. You’ll simply need to close the sale. Providers like SaleHoo, Worldwide Brands, and many others, offer you a great resource for drop-shipping your products.

High-ticket consulting or coaching: You could sell your own high-ticket consulting or coaching products from your website. You’ll still need a website, merchant account, sales funnel, lead magnet and many other items. But you can easily earn a substantial amount of money from each individual customer, making it well worth the arduous setup required.

4. Sell as an affiliate.

There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale,Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.

In some cases, you will need an active website with substantial traffic to get approved. Selling as an affiliate isn’t easy by any means, but if you do have the audience, it can definitely amount to a substantial amount of income.

5. Start a blog.

If you’re serious about making money online, start a blog. Blogging is one of the easiest and most sustainable income sources. As long as the blog is setup the right way, in the right niche, with the right content targeted at the right audience, and the offer is complementary to the content, you could make a tremendous amount of passive income from a blog.

While some might think that starting a blog is an arduous effort, when you understand the precise steps you need to take, it becomes far easier. It all starts in the decision of choosing a profitable niche and picking the right domain name. From there, you need to build your offers. You can easily sell things like mini-email courses, full-blown trainings, ebooks, and so on.

6. Email marketing.

The money is most certainly in the list. If you’re at all interested in online marketing, setup email software and create a lead magnet that you can use in your sales funnel. Then, build up that list. It’s often said that you can expect to earn about $1 per subscriber per month. If you have a list of 10,000 subscribers, that means you can earn roughly around $10,000 per month. You will need to deliver value and not pitch them on every email, but it is a very achievable goal in a short period.

There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you’ll eventually reap the rewards.

7. Webinars trainings.

Webinars are quite possibly one of the most potent ways you can make an exorbitant amount of money online. Russell Brunson often says that if you do a webinar every single week for a year, you’ll be a millionaire at the end of it. You’ll need an audience to train and you’ll need to know what you’re talking about. Of course, this usually requires having a website and some semblance of an online presence.

However, people can still do webinars without all of that. For example, you might have a sizable social media following and you train them every week on something to do with social media. But you will need a product to embed and sell at some point. Don’t worry about it in the beginning. And by far, the best webinar platform out there is certainly GoToWebinar. Hands down, there isn’t even another platform that comes close.

However, not matter what method you choose to make money online, understand that you might be able to make some money fast, but for the sizable returns, you’ll need significant sweat equity. However, a year from now, you’ll be happy you started today. Remember, time is far more valuable than money. Focus on creating passive income streams that will free up your time so that you can quit the rat race and focus on the things that matter. That’s the important thing here.