3 Things That Hold People Back From Online Success

Starting something new is always a bit nerve-racking, especially when it involves making money.

Starting an online business can be an amazing adventure, but it can also come with some unexpected bumps in the road. You won’t get everything right when you’re first launching your business, but that’s ok as long as you have a plan in mind and know what it is you are trying to accomplish to achieve online success. Did you come up with your own product that you’re selling on an ecommerce site? Do you want to be an affiliate marketer? Are you selling your own digital products, like an e-course or coaching services?

No matter what it is you are trying to do to accomplish online, you must be aware of these 3 things that hold people back from achieving online success. If you can avoid these 3 common pitfalls, you will reach your goals and achieve the success you desire.

#1: I’m Afraid to Fail

News flash: everyone on the planet is at least slightly afraid of failure, especially those who are seeking online success. It’s part of human nature to be afraid of taking risks and falling flat on your face, but if you want to truly be a successful online entrepreneur you will have to endure failure. You need to admit to yourself out loud that becoming an online entrepreneur will come with setbacks and failures. You have to admit this to yourself before you take one step forward, because otherwise you will lose courage as the journey gets increasingly difficult. It’s not a question of if you will fail, but when. As long as you know what you’re aiming for failure shouldn’t scare you.

#2: I’m not an Expert 

The idea that you need a few fancy letters after your name to make money online is a very outdated concept. Yes, to practice medicine you do need to be a doctor—same thing goes for lawyers. But becoming an expert typically does not require you to be certified in anything other than your own life experience. If you are amazing at helping people save and invest their money, then you can make a great living teaching people online. Same thing goes for fitness. You don’t have to be a business expert to sell products online either. If you have experience in a specific area and you know how to get results for yourself and others, that’s all the expertise you need. Don’t let a few credentials keep you from living out your online business dream.

#3: I Have Things to Figure out

All of us have things to figure out. Do you think Steve Jobs knew every thing there is to no about computers and software before he started Apple? Do you think Mark Cuban knew everything about live streaming before he started his internet company Broadcast.com, and later sold it to Yahoo for billions of dollars? If you are waiting for all the stars to align and say you’re ready to launch an online business, you will be waiting forever. None of us are ready to take the next step—not really. What you need to do is have faith that with hard work, you’ll be able to learn what you need to learn to be successful. But what you need to do right now is just take the leap. There will never be a perfect time to start your online business—that perfect time is right now.

Content Marketing Strategies That Lead Straight to Success

Content marketing has been around for a long time and it’s still one of the top games in town, for good reason. Great content never gets old. In an online world where opinions and junk abound, well done content will always stand out, so it is worth your time to develop a strategy that will keep your business in the forefront of everyone’s minds.

Planning Your Content Strategy

Before you start producing content, you’ll want to have a plan in place. What do you hope to accomplish with your content? What type of content works best for that purpose?

Content comes in many shapes and forms, ranging from text and photos to videos and audio. Certain topics are better suited to one or another form of content, so select the one that works best for you.

It doesn’t matter what type of content you select (and it’s fine to have more than one format), make sure it’s amazing. The best content will stand out from the competition, so strive to be the best. Look at what everyone else is doing and take yours up a notch.

You will also need to consider where your content will be featured. Will you post it on your own site? On a third party site? Social media? There are plenty of options available, so there’s no need to limit yourself.

Keep It Fresh

Creating great content isn’t enough to keep you ranking high. If you write one great article and never do another one, or post a video once every six months, it won’t do you any good. Fresh content is a must. This doesn’t necessarily mean you need to post on a daily basis, but setting up a publishing schedule can help you stay on track.

Fresh content doesn’t even have to be brand new. You can repurpose previous content and turn it into something unique. A blog post, for example, can be used to create a video or vice versa. Snippets from posts or articles can be posted on social media, or you can turn an article into a slideshow or gallery. The possibilities are endless and it’s often easier to repurpose content than come up with something brand new each time.

Make It Click

Engaging the emotions is a sure-fire way to get visitors invested in your content. There’s a good reason funny videos get passed around, as do those tear jerker ones. People tend to share things that make them feel something . . . so do your best to activate an emotion. Remember to end it on a positive note, however. While a sad video can really capture someone’s attention, it can also leave them feeling depressed and you really don’t want them to associate that with your company.

Activate Their Curiosity

Take a look at Instagram’s top hitters and you’ll see that they offer plenty of visually interesting images that make you want to know more. Get people to ask what the story is behind the image and they’ll click through to learn more. This works on many different platforms, with a broad range of formats. The trick is to make people curious enough to click through.

You can spark curiosity with a question, an outrageous statement or statistics that will get readers to click through to read more, watch a video, etc.

Tell a Story

Once you have people through to your main content, what are you going to tell them? Storytelling is a powerful digital marketing strategy that every company can use. Whether you post videos, photos or text, tell a story.

Stories are memorable. If you think back to a favorite childhood book, you probably still remember the storyline. Try to remember the first chapter of your grade 10 math book and you probably have trouble. Stories are what capture our minds and stick with us, which is exactly what you want your content to do.

Plan out your content marketing strategy and make it happen. Your business will benefit, as more and more customers learn about you through that content. Whether you write on your own blog, hire a ghostwriter, or simply work with social media, your company’s story is a key part of connecting with your clients.

How to Make Your Entrepreneurial Journey a Success

Every entrepreneur, no matter what type of business they are running, will run into enormous obstacles as they travel their own path to success. For some it may be difficult to leave the comfort and stability of their 9-to-5 job, for others it may be difficult to scale their business up and take it to the next level, because they are too afraid of the consequences.

No matter what situation you are currently facing in your entrepreneurial journey, there will be a moment for you when it all comes together: in that moment you will have to decide if you truly want to stay the course and keep moving toward your goals, or if you will choose the easier, more comfortable road.

Whether you are just beginning your entrepreneurial journey or you have years of experience and are looking to take that next step, you will have your moment. Here’s 3 things you can do to ensure that when your moment comes, you will be ready to seize it and alter the course of your life for the better.

#1: Grow Into Your Business

As much as you’d like to think that you can jump headfirst into online business and make millions of dollars, the reality is that it’s not THAT simple. Yes, with proper mentoring, instruction and effort, you can make a lot of money online and live the life of your dreams. But there are very few overnight successes in the world of online business—the ones that experience the most success are the people that continue, through trial and error, to grow their businesses over time. If you can do this you will be ready to take your business up a notch when your moment arrives.

#2: Failure is a Prerequisite to Success

Every person that has experienced success in online business has failed hundreds, if not thousands of times. No one wakes up to an online fortune—it takes months of tedious planning and sometimes years of persistence to make a six-figure income online. However, it is totally possible. If you really want to learn how to transform your business and your life, then take risks early on in your business. Even though you’ll surely fail some of the time, it will lead you to greater success down the road.

#3: Take Periodic Breaks From Your Business

Even though you may love working on your online business 24 hours a day, 7 days a week, if you truly want to be ready for your moment, you have to take periodic breaks. It’s not healthy to “go”, “go”, “go”, all the time. Wen you take a break it allows your mind to reset and it will help you come back with even greater focus on your goals. You might think it counterproductive to take some time off from your business, but it’s actually the best thing you can do.

What suggestions do you have for preparing for your ‘moment’ as an online entrepreneur?